I started Nuts ‘N More over eight years ago while training as a fitness enthusiast and runner. My lifestyle demanded a highly regimented diet, but despite my commitment to fitness, I found myself no longer enjoying food. I’ve always loved to eat, yet protein bars and shakes made meals feel like a chore instead of something to look forward to.
I grew up in Providence, Rhode Island, where my family owned a small bakery known for incredible cookies, cakes, and desserts. Being surrounded by amazing food while restricting my diet only made things harder. I missed the joy of eating—and I hated feeling like I had to choose between great taste and proper nutrition.
I was tired of choking down another protein bar or forcing another shake. Looking for a better solution, I started treating myself to a spoonful of nut butter as dessert. It helped—but it still wasn’t enough. That’s when the idea hit me: why not create a protein-packed peanut butter that actually tastes amazing?
I began experimenting with recipes in my family’s bakery, blending high-quality ingredients with creative flavors. Friends and family couldn’t get enough. Later that year, we officially launched what would become one of the first high protein nut butter spreads on the market—made for people who care about fitness but refuse to sacrifice flavor.
Driven by a desire to share what many now call the best protein peanut butter with more people, I reached out to Shark Tank. In 2013, I appeared on the show and partnered with investors Mark Cuban and Robert Herjavec. That moment helped propel Nuts ‘N More into rapid growth and national recognition.
Today, Nuts ‘N More is proud to be considered a top rated protein peanut butter brand and one of the biggest success stories to come out of Shark Tank. We continue to innovate, creating indulgent, high-protein spreads that prove you don’t have to give up the foods you love to fuel your goals.
We’re incredibly excited to keep introducing more people to what we believe is the best high protein peanut butter—crafted for fitness lovers, food lovers, and everyone in between.
Peter Ferreira / Founder & CEO
